On March 1, Iryna Mikhalova, CMO of Alliance Novobud, presented the company at the XI National Forum “Real Estate Market as a Segment of the State Economy”. The expert took part in a discussion panel on the topic “Primary market 2025: development vectors and impact on prices”.
During the panel, a number of topical issues were raised, in particular, the dynamics of primary market prices. Representatives of developers unanimously said that prices are rising, and Iryna Mikhaleva confirmed this fact:
“Indeed, prices in 2024 have increased and will continue to grow in 2025. For example, another price increase is planned for our construction projects in April. There are no prerequisites for a drop in the cost of primary square meters.”
The expert also noted the return of investors who invested “in the pit”.
“Last year, one of the houses of the Brovary project Krona Park II showed good sales results at the start of construction, and this spring we expect such investors to be interested in the 16th and final house of the Lesniy Kvartal residential complex. We have not yet announced the start of sales, and potential buyers are already contacting the sales office. So speculative demand is returning.”
Regarding the sales of business class real estate, Ms. Iryna noted that despite the unstable situation and tense information background, there are requests for the product and, interestingly, often from foreigners. Moreover, they do not just sign up to view the properties, but also buy them.
The expert believes that the future lies in comfort and comfort+ class real estate. This is due to internal migration processes, the availability of quality offers in this class, especially in the suburbs, where prices are also more affordable, and the desire of buyers to provide safe and high-quality comfort for their families.
Among the significant factors for the successful future of the primary real estate market, Iryna Mikhalova named: increased funding for the state mortgage program “eOselya”, support from the state by providing developers with access to credit programs, reducing the tax burden, etc.
Event organizer: Union of Realtors of Ukraine. The forum aims to bring together real estate market professionals, business representatives, public sector and experts to analyze the current state of the market, discuss the prospects for its development in the context of the Ukrainian economy and find new effective solutions.
CMO of Alliance Novobud, Iryna Mikhaleva
