Ukrainian tour operator Join UP! plans to launch franchising in the Baltic States and Kazakhstan in 2024, according to Marina Dayneko, head of the Join UP! sales office, in an interview with the Interfax-Ukraine news agency.
“Currently, more than 100 agencies are operating under this model in Ukraine, and four in Moldova, two of which opened this year. We are continuing to develop franchising in Poland and are currently signing agreements with both Polish and Ukrainian partners. This year, we are launching franchising in Kazakhstan and the Baltic states,” she said.
As reported, the travel company Join UP! LLC was established in 2013 with a registered capital of UAH 72.671 million. The ultimate beneficiaries are Yuriy and Oleksandr Alby. According to the OpenDataBot service, at the end of 2024, the tour operator’s revenue decreased to UAH 376,000 from UAH 16,639,000 in 2023, and its net loss decreased to UAH 217,451,000 from UAH 233,341,000, respectively.
The brand’s international expansion covers eight markets: the Baltic states, Kazakhstan, Moldova, Poland, Romania, and the Czech Republic. Preparations are underway to launch operations in Slovakia and Hungary. Last year, the brand also opened its first franchise agency on the international market in Katowice, Poland.
