Tour operator Join UP! has served more than 145 thousand Ukrainian tourists since the beginning of the year, compatriots choose tours lasting 7-10 days from 450-500 euros per person, said Iryna Mosulezna, managing director of Join UP! in Ukraine, to Interfax-Ukraine.
“Despite the difficult circumstances, Ukrainians are increasingly planning vacations. Today, vacations are perceived not as a luxury but as a necessity for mental recovery, and this directly affects the travel market. We have been seeing positive dynamics for several years in a row. If in 2022, 158,675 tourists used Join UP! services, in 2023 – already 238 thousand, and in 2024 – 260 thousand. And in the first half of 2025 alone, we have already had more than 145 thousand tourists,” Mosulezna said.
According to the company, on average, Ukrainian tourists choose tours lasting from 7 to 10 nights. The cost starts at around 450-500 euros per person, depending on the destination, hotel type, and season.
The most popular destinations with all-inclusive programs are Turkey and Egypt.
“At the same time, Ukrainians have become more likely to book in advance: we received the first bookings for October 2025 in September 2024. This trend is gradually bringing us back to pre-docking and pre-war planning habits,” says Mosulezna.
Among the new hits of the season is the Aegean coast of Turkey, which offers a more European type of vacation, a calmer rhythm and opportunities for independent leisure.
In Egypt, the new El Alamein resort is of great interest – a modern all-inclusive format that surpasses the usual ideas about vacationing in this country.
The popularity of European destinations is also growing. In 2025, in addition to Barcelona, Join UP! opened new charter flights to Alicante and Palma de Mallorca. The company is also actively working with Greece, which provides even more options for summer vacation.
“We are also currently seeing an increase in demand for economical bus tourism, especially among travelers from the south of Ukraine. The most popular destination is Bulgaria, as the nearest and most affordable seaside resort. Tourists also choose tours to Turkey, Greece, and Montenegro,” Mosulezna said.
As reported, the travel company Join UP! LLC was established in 2013, with an authorized capital of UAH 72 million 671 thousand. The ultimate beneficiaries are Yuriy and Oleksandr Alba.
The brand’s international expansion covers eight markets: the Baltic States, Kazakhstan, Moldova, Poland, Romania, and the Czech Republic. Preparations for the launch of operations in Slovakia and Hungary are nearing completion. Last year, the brand also opened its first international franchise agency in Katowice, Poland.
