Kormotech Group aims to enter the top 20 chains in each of its priority markets and increase the share of online sales to 15% in the next three years.
These plans were announced by Yuriy Bykoriz, Managing Director of Kormotech’s Central and Eastern Europe region, in an interview withInterfax Ukraine.
“We want to have (the share of e-commerce) at least 15% by 2028 in the countries of Central and Eastern Europe. We see a resource for rapid growth because the share of sales in CEE countries via the Internet is growing and e-commerce is showing higher growth rates than other channels,” Bykoriz emphasized.
He said that there are separate teams in the commercial structure in Europe – one responsible for the development of supermarket chains and one responsible for the development of online sales.
“Currently, the direction of online sales is being developed by Stefan Roche, a German, whom we chose for this position because of his experience, from the largest European pet store chain, where he developed e-commerce. Now he is working with us and we are already present in key markets. For example, in Poland, we are on Allegro, in Romania – on eMag, and our brands are also represented on Amazon. Over the next three years, our goal is to enter the top 20 networks in each of the priority markets,” said Bykoriz.
The peak period of online sales is the sales period.
“November, the so-called Black Friday, is the peak. Interestingly, these are different dates in Europe. For example, in Romania, these promotions take place in early November, while in Poland and the Baltic states they are closer to the end of November. Therefore, in general, November in Europe brings us revenues of up to EUR 200 thousand, and the figure is growing,” he said.
Kormotech is a global family-owned company with Ukrainian roots that has been producing high-quality food for cats and dogs under the Optimeal, Delickcious, Club 4 Paws, Woof! My Love. The company has production facilities in Ukraine and the EU. The product range includes more than 650 items. Kormotech is a leader in Ukraine, one of the TOP-50 global pet food producers and TOP-20 most dynamic pet food brands. Kormotech sells products of its own brands and its partners’ own brands to 46 countries.
The Kormotech Group of companies ended 2024 with $162.7 million in turnover, which is 6.5% more than in 2023. In total, last year the group of companies sold 83 thousand tons of dry and wet diets for cats and dogs, which is almost 7.5% more than in 2023.
