Kyiv-based market-mall Darynok will invest over UAH 30 million in renovation in 2022, the company’s press service reported.
In 2022, Darynok marks the 20th anniversary. Today it is one of the leading retail properties with 17,000 jobs and more than 50,000 daily visitors. According to the press service, in 2021, the Darynok market-mall was visited by 11.6 million people, which is 12% more than a year earlier. Due to the existing concept of retailtainment and renovation, it plans to mark traffic growth of 10% per year and 30% over the next five years.
Among the strategic directions of business development, the team singles out expanding the target audience (focusing on the business segment with workshops and master classes, events for students, job fairs, etc.), increasing coverage in digital platforms, introducing innovative IT technologies for retail, further development of corporate and social responsibility.
Darynok’s plans for 2022 are to open a food court on a street with a total area of 2,905 square meters. According to market research data, about 34% of the audience regularly eats at the food court, and 68% – periodically. The open food court in street-food style will feature up to ten different kitchens, bars, a two-story boarding area, and a separate event area.
According to the press service, for the New Year holidays Darynok together with the art-plant Platforma opened a skating rink with a total area of 1,200 square meters: visitors will be delighted with ice shows and DJ sets.
Among the achievements of 2021, the Darynok team noted the signing of an agreement with 25 new operators and the opening of a children’s entertainment center Fly Park, with a total area of 2,200 square meters. Among the tenants who strengthened tenant-mix in 2021 are the brands Arber, Klaros, Fromus, Trend, Farmacia, Billerbek, Blest Kids, Snite, Table and Chair, Med Lab, and Fly Park. Thanks to the signing of new lease agreements, Darynok managed to reduce the vacancy rate: in 2022, the market mall enters with a figure of 2% compared to 5% a year earlier.
The Darynok market-mall is a symbiosis of a shopping center and a traditional market. On a total area of 68,000 square meters, there are over 3,000 retail outlets, including a wedding gallery, a floor of children’s stores, two floors of furniture, a leather and fur outerwear department, and the Platforma Office Club coworking space from Coworking Platforma. There is also a parking for 1,600 cars.
