Kyivstar and the Come Back Alive Foundation are raising UAH 175 million as part of the We Live Here project to provide transport and equipment for 146 engineering and demining groups of the Armed Forces Support Forces. SOVA jewelry house joined the initiative by creating silver pendants inspired by the motifs of a historic Ukrainian hut. All the proceeds from the sale of the limited edition jewelry will be used to help sappers in demining.
“Kyivstar is grateful to all its partners and those who care, thanks to whom UAH 154 million have been accumulated for the demining project “We Live Here” to provide 128 demining teams. Together with the SOVA jewelry house, we are launching a special piece of jewelry – a silver house, with all proceeds going to the project. By buying a piece of jewelry, you bring someone’s return home closer, because many people dream of returning to a safe home where there are no more mines,” says Hanna Zakharash, Kyivstar’s Corporate Communications Director.
SOVA Jewelry House joined the “We Live Here” project by Kyivstar and the Come Back Alive Foundation back in June and donated funds to equip two demining teams to clear the de-occupied territories. The mobile operator’s contribution to the project has now reached more than UAH 55 million.
“We joined the “We Live Here” project by Come Back Alive and Kyivstar because we share a common crucial goal – demining the country. It is symbolic that we are presenting the project with the houses on the eve of the Christmas holidays, when everyone makes wishes. We hope that this decoration will become special for Ukrainians and will always remind them of home, wherever they are,” said Anna Koval, SOVA’s Marketing and Sales Director.
All the houses of the limited edition jewelry are different, but they are united by the light from the windows, which is associated with coziness, home, and warmth. To create this effect, the jewelers made the windows of fancy enamel that glows in the dark. Each piece of jewelry combines the area code of your region with a unique number.
The “House” pendant is available in stores or on the SOVA jewelry house website at a price of 1690 UAH. The shades of the jewelry’s laces may vary.
“We live here” is a joint initiative of the telecom operator and the Come Back Alive Foundation for competent assistance to the army with the partnership support of 1+1 media group. 100% of the funds raised will be used to purchase gear, equipment and vehicles for 146 engineer and sapper groups of the Armed Forces of Ukraine. The modern equipment will help protect the lives of the defenders engaged in demining and speed up the liberation of Ukraine’s territory and its waters from the dangerous legacy of war and occupation.
The project started in May 2023 and will continue until the target amount of UAH 175 million is reached. Anyone who cares can make a contribution and send a donation on the project website.
About Kyivstar
Kyivstar is Ukraine’s largest electronic communications operator, serving more than 24 million mobile subscribers and more than 1 million Home Internet subscribers as of September 2023. The company provides services using a wide range of mobile and fixed technologies, including 4G, Big Data, Cloud solutions, cybersecurity services, digital TV, etc. Kyivstar helps subscribers, society and the country to overcome the challenges of wartime. Since the beginning of the full-scale war, the company has allocated more than UAH 1.4 billion in aid to meet the humanitarian needs of the Armed Forces, society and subscribers. Kyivstar’s sole shareholder is the international VEON Group. The Group’s shares are listed on NASDAQ (New York) and Euronext (Amsterdam). Kyivstar has been operating in Ukraine for 25 years and is recognized as the largest taxpayer in the telecom market, the best employer and a socially responsible company.
