Businessman Igor Liski’s investment holding EFI Group (Effective Investments) has launched Beehive Cosmetics, a line of premium hair care products based on honey produced by the holding’s Beehive plant.
“A new business is always a love for creating something special. I’d like to introduce you to a new project that came about thanks to my great passion for quality honey. The whole team worked day and night on a unique formula, we are just very proud of its unique natural composition. And it is very, very beautiful! So, we are all in for something special – the presentation of our Beehive Cosmetics brand and a line of premium hair care products,” Liski wrote on Facebook.
The EFI Group press service told Interfax-Ukraine that the Beehive Cosmetics brand is a joint effort by EFI Group founder Igor Liski and former Henkel Ukraine CEO Nina Dombrovska, who have been working together to create the company for three years and are co-owners of the project.
“Our product line is a unique complex of natural honey-based hair care cosmetics that combines the best natural ingredients with state-of-the-art active ingredients and high production technologies. We have a great opportunity to produce high-quality products in Ukraine, which is important for stimulating domestic demand and supporting domestic producers,” Dombrowska said.
She added that the founders of the project aim to build a strong brand that can be competitive in other markets in the future.
The presentation of the honey-based cosmetics line will take place on Monday at the Superwoman forum. In addition, the brand’s Instagram page periodically holds contests among its followers. The winners are given the opportunity to test Beehive Cosmetics.
EFI Group was founded in 2007 and is engaged in the implementation of business projects in Ukraine. The company’s investment areas include healthcare and medtech, paper, food and woodworking industries, and agricultural supplies.
The company’s businesses include Feednova, an animal fats and feed additives producer, Bigaiv honey production plant, Medical Star healthcare network, Zhytomyr Cardboard Mill, Sam Ecopack, a cardboard packaging manufacturer, Forest Technology, an agricultural products supplier, Efi Agro, and Doc.ua, an online medical hub.
