KYIV. Nov 30 (Interfax-Ukraine) – Lozova Machinery (Kharkiv region), part of UPEC industrial group, plans to increase the share of the European market of total exports of agricultural machines to 40-50% in 2016 compared to 30% at present.
Vice President for Marketing and Sales at UPEC Roman Girshfeld told Interfax-Ukraine that the plans are based on the expected signing of agreements with large European dealers.
Some agreements were reached with representatives of large dealers in the EU (France, Romania, Poland, Germany, Bulgaria, Lithuania and Estonia) at the Agritechnica 2015 exhibition held on November 8 through November 14 in Hanover (Germany).
Girshfeld said that Lozova Machinery plans to increase exports by six times in 2016, and the large growth will be seen on the EU market.
“This year was a watershed year for Lozova Machinery and exports sales grew. Exports of agricultural machinery rose by 2.5 times, being 86 units,” he said.
He said that Lozova Machinery plans to cooperate with several key dealers in each European country.
It is also planned to expand the range of products.