KYIV. Jan 16 (Interfax-Ukraine) – Lozova Machinery (the brand of tillage machines made by UPEC Group’s enterprises, Kharkiv region) posted an 80% rise in sales in 2016, to over UAH 250 million, the press conference of UPEC has reported.
“Sales grew thanks to expansion of the range of products, active participation in exhibitions and events and improvement of warranty servicing. The number of servicing employees, the number of teams and servicing vehicles was increased,” the press service said, citing Sales Director of UPEC’s agricultural division Oleksandr Tytov.
Marketing Director of the agricultural division Olha Babkova said that products of Lozova Machinery were actively promoted outside Ukraine.
“The brand is being sold in two strategic directions: CIS and Eastern Europe markets. Thanks to participation in exhibitions and holding demonstration tours we have managed to boost sales and expand the dealer chain in these regions,” Babkova said.
