FDI McDonald’s Ukraine Ltd, which is developing the McDonald’s fast food chain in Ukraine, plans to develop partnership programs with gas station chains, Vitaliy Stefurak, McDonald’s Ukraine Development Director, said in an interview with Interfax-Ukraine.
As reported, in the summer of 2023, McDonald’s opened its first restaurant near the highway, near Zhytomyr, on the M-06 Kyiv-Chop highway, and the restaurant is located next to a WOG gas station.
“This is an example of a partnership project, the essence of which is that at a certain point on the highway, all the necessary range of services needed by motorists and travelers is formed. The same goes for the opportunity to eat. This is not competition, but a complement to each other and a choice for visitors. This year, we plan to implement such projects in regional centers, cities with a population of over a million or their satellites. For the next few years, we continue to consider locations to open McDonald’s restaurants in conjunction with gas stations on key highways,” said Stefurak.
At the same time, he emphasized that none of the key players or gas station chains has an exclusive right to work with McDonald’s.
“We focus exclusively on the location and weigh how well it meets our requirements. Of course, first of all, we work with key players. This is WOG, which you mentioned, and we are already cooperating with KLO. And now we are building our restaurant next to the OKKO filling station in Odesa, but this restaurant will be located in the city, not on the highway,” said Stefurak.
Such projects are not experimental, but part of a well-developed strategy that determines where it would be appropriate to build a new McDonald’s.
“We are open to cooperation with various partners, because the location has always been and remains the key for us,” said the chain’s development director.
The first McDonald’s restaurant in Ukraine was opened on May 24, 1997 in Kyiv.
As reported, on September 20, 2022, McDonald’s began a phased opening of restaurants in Ukraine. By February 24 of the same year, the chain had 109 restaurants in 24 cities across the country. As of spring 2024, there are 101 restaurants in operation.
At the end of 2023, it increased its revenue by 3.9 times compared to the previous year, up to UAH 12.9 billion, according to Opendatabot.
According to the financial results for 2023, the company’s net profit amounted to UAH 1.29 billion, compared to a loss of UAH 2 billion in 2022.
The value of McDonald’s Ukraine Ltd’s assets amounted to UAH 5.54 billion, while the amount of liabilities increased 2.3 times to UAH 829.7 million.
The number of employees in 2023 increased by 7% to 9,614.
McDonald’s in Ukraine is a founding partner and the largest corporate partner of the Ronald McDonald House Foundation in Ukraine.
According to the Unified State Register of Legal Entities and Individual Entrepreneurs, the participant of FDI in McDonald’s Ukraine Ltd. is MCD Europe Limited (100%, London, UK).
