Nazariy Volyansky became the new Head of the ZPP Representative Office in Ukraine. The Union of Entrepreneurs and Employers (ZPP) is a fast-growing and one of the most active employers’ organizations in Poland. The Union was founded in 2010 and unites 17 regional and 19 sectoral organizations, as well as a number of Polish and international companies (over 21 thousand in total). ZPP supports the principles of free market, fair competition, legal stability and transparency.
ZPP is a member of the Social Dialogue Council in Poland, operates in Brussels through its own Representative Office, and is a member of the European Enterprise Alliance and SME Connect. It has two representatives in the European Economic and Social Committee and is the first Polish employers’ organization to open an office in Ukraine.
Together with European financial institutions, ZPP is actively involved in providing economic support to Ukraine in times of war and promotes the development of Ukrainian-Polish business cooperation at all levels.
In this context, in 2022, ZPP launched a global initiative – “Europe-Poland-Ukraine. Rebuild Together”, within the framework of which the Business for Ukraine Centre (BFUC) was opened in Warsaw, and the ZPP Representative Office was opened in Kyiv on July 8, 2022. The initiative is aimed at establishing bilateral trade relations, facilitating the implementation of joint investment projects, and assisting Ukrainian companies considering options for entering the European market through Poland. BFUC provides Ukrainian companies with free legal, tax, information and consulting services to establish and develop direct business contacts on an ongoing basis, assist in the process of relocation, export-import operations, and use of technical and economic services (logistics, warehouses, production infrastructure, access to Polish modern equipment).
ZPP supports the investment activities of Ukrainian companies in Poland to enter the EU market, using the mechanisms of cooperation between the state and business developed in Poland to expand the presence of Ukrainian companies in the relevant segments of foreign economic activity. In this context, the search, selection, and implementation of promising investment projects in Ukraine is carried out with the involvement of Polish state financial institutions (Polish Development Fund (PFR), Bank of National Economy (BGK)) with the support of Polish government agencies.
In June 2023, ZPP, together with the Warsaw Institute of Entrepreneurship (WEI), launched the Polish Service for the Reconstruction of Ukraine project. The aim of this project is to support the modernization and reconstruction of Ukraine in the process of economic development by involving Polish companies in the reconstruction and promoting Ukrainian-Polish cooperation. The project is aimed at establishing contacts with central and local authorities, businesses, and creating a database of investment needs of cities and regions. It covers eight western and central regions: Lviv, Volyn, Rivne, Ternopil, Ivano-Frankivsk, Zhytomyr, Khmelnytsky, and Vinnytsia. The project opened a WEI office in Kyiv and three contact points in Lviv, Lutsk, and Vinnytsia to facilitate connections between Polish and Ukrainian entrepreneurs/local authorities.
To assist Ukrainian citizens in finding employment abroad, ZPP has implemented a separate educational project called IT Skills 4U. This is a free program aimed at improving IT skills and assisting in finding a job and gaining professional knowledge in the IT industry.
About Nazariy:
Nazariy has extensive experience in international relations, communications and investments. He started his career in journalism, where he worked for more than a decade as a production editor, anchor, and head of international affairs at leading Ukrainian TV channels and portals. After the full-scale invasion, Nazariy created the English-language project “Spotlight Ukraine” on one of the country’s most popular TV channels, Espresso. The goal of the project is to raise international awareness of the events in Ukraine.
In 2021, Nazariy was appointed Director of Corporate Communications at the Ukrainian Chamber of Commerce and Industry (UCCI). In this position, he focused on raising the brand of the chamber system both in Ukraine and abroad. An important part of his work was establishing communication with the UCCI members, regional offices and local authorities, as well as organizing various events to increase the UCCI’s visibility in the information space of Ukraine and the world.
In 2023, Nazariy Volyansky was appointed Head of the Department of International Relations and Communications at the Government Office for Investment Attraction and Support under the Cabinet of Ministers of Ukraine (UkraineInvest). During his tenure, Nazariy developed and implemented a communications strategy that significantly increased UkraineInvest’s profile in the European and American markets. He also launched a large-scale media campaign aimed at attracting private capital to Ukraine and successfully explained UkraineInvest’s role in rebuilding the country to international investors.
In addition, Nazariy actively participates in the moderation of international and national business forums, panel discussions and other events, facilitating the exchange of knowledge and experience between participants.
Nazariy Volyansky specializes in government relations, strategic communications, investment, economics, media relations, crisis communications, corporate communications, public relations, event management and digital marketing. His wide range of knowledge and skills allows him to effectively implement innovative solutions and develop new projects.
On April 1, 2024, Nazariy Volyansky was appointed Director of ZPP Ukraine. The main task is to strengthen ZPP’s position in the Ukrainian market, expand cooperation with local authorities, partners, and businesses, and implement new initiatives for more active cooperation between Poland and Ukraine.
Nazariy Volyansky, ZPP Representative Office
