At the beginning of 2021, the number of regular Internet buyers increased to 42%, while in the third quarter of 2020 their number was 33%, according to the analytics of the online platform OLX.
According to the OLX press service, about 11 million people in the country buy online. The most common categories for them remain clothing, appliances and cosmetics. At the same time, in April-May 2021, from 5 to 20 purchases were made by almost 60% of online shoppers, while in the fall of 2020 – every second.
According to the OLX analytics, the core of consumers (56%) is concentrated in settlements with up to 100,000 inhabitants. Among all online shoppers, 55% are women and 45% are men. Most often they have complete higher education and work. The income of Ukrainians who shop online is 38% higher than that of those who choose offline, OLX analysts say.
Among the barriers to shopping on the Internet on local platforms, Ukrainians name the need to try on, the lack of a need for a product and confidence in its quality. If to talk about orders in social networks, mistrust is added to these reasons.
According to the service OLX Delivery, electronics became the most popular among buyers from November to April. Sales in this category for the six months increased by 40%, and this is 635,000 orders. Clothing was in second place in terms of the number of transactions – 441,000. Sales of children’s goods increased by 84% (almost 378,000 orders). In addition, the purchasing activity of goods for leisure, hobby and sports increased by 55%, and goods for home and garden by 75%.
At the same time, OLX notes that despite the growth of online orders, the expenses of Ukrainians remained at the same level as in the period from May to October 2020. The average bill has hardly changed: electronics – UAH 1,587, clothes – UAH 671, baby products – UAH 552, hobby, recreation and sports – UAH 814, home and garden – UAH 754, spare parts for transport – UAH 775.
According to the study, the most popular way to get a purchase is pickup from the post office: in 87% of cases it was Nova Poshta, another 25% took the order through Ukrposhta.
OLX notes that Ukrainians make purchases using a smartphone in 71% of cases, a laptop in 42% of cases.
