The political advertising for the period of presidential election is the most expensive on Ukraine, Football 1 and Football 2 TV channels – UAH 5,658 per second in prime time, while on radio the largest rates are UAH 4 per second in Kyiv. According to the announcements of Ukrainian television and radio companies in the Holos Ukrainy newspaper last week, advertisements in the interval from 1:00 to 6:00 will cost the cheapest for presidential candidates from UAH 0.24 on Otse TV channel to UAH 1,498 on Ukraine, Football 1 and Football 2 TV channels. A second of advertising at night on Novy, STB, M1 and ICTV will cost UAH 1.2, while on NewsOne it costs UAH 520.
Advertising in the interval from 18:00 to 19:00 is the most expensive: from UAH 8.4 (on Sunday) on the M2 channel to UAH 5,658 on the Ukraine, Football 1 and Football 2 (on weekdays).
A second of advertising in this hourly space on Novy will cost UAH 872.4 on Sunday and UAH 495.6 on weekdays; on STB – UAH 1,296 and UAH 668.4, respectively.
On ICTV one will have to pay UAH 886.8 for a second on Sunday and UAH 927.6 on weekdays, and on Inter and NewsOne – UAH 2,660 and UAH 650 respectively, regardless of the day of the week.
Advertising in the interval from 7:00 to 8:00 starts from UAH 2.4 (on Sunday) on the M2 channel to UAH 839 on the Ukraine, Football 1 and Football 2 TV channels.
A second of advertising in this one-hour period on Novy will cost UAH 75.6 on Sunday and UAH 135.6 on weekdays; on STB – UAH 247.2 and UAH 182.4 respectively; ICTV – UAH 334.8 and UAH 320.4, on Inter and NewsOne – UAH 510 and UAH 420 respectively, regardless of the day of the week.
Pryamiy TV Channel offers to buy a second from 1:00 to 17:00 for UAH 500 and from 17:00 to 1:00 – for UAH 700.
On radio airtime in Kyiv remains the most expensive – up to UAH 4 per second in the daytime and UAH 2 per second at night at the Shanson radio. Airtime in cities with population of more than 1 million and Lviv city costs from UAH 0.3 per second up to UAH 1.5 per second, in other regional centers and cities of regional importance – from UAH 0.1 to UAH 0.8 per second.
COSTS, ONE SECOND, POLITICAL ADVERTISING, TV
