KYIV. June 6 (Interfax-Ukraine) – A large Ukrainian brewery, Persha Pryvatna Brovarnia, despite the decline of the beer market, seeks to boost its production by 16% in 2016 and by 46% in money terms.
“In 2015 we grew by 11% in liters and 43% in money terms. According to Nielsen, our share of the market in April 2016 was 12.6% and 13.1% in liters and money terms respectively. In Kyiv we are ahead of Obolon, in Lviv we are second with 25% of the market,” the owner of the brewery Andriy Matsola said in an interview with Business publication.
Commenting on the sources of financing, Matsola said that the European Bank for Reconstruction and Development (EBRD) is amid its partners. The company is mulling long-term cooperation programs with the bank.
“Our business could be built only on cheap money. We will do this on the existing production facilities,” the businessman said.
He said that the decline of the Ukrainian beer market in 2016 would be 13-15%, while in 2014 it decreased by 21% and in 2015- by 23%.
Matsola said that breweries are guilty in the beer market fall as they offer many large containers at low prices and this affects beer consumption culture.
“When they sell 2.4 liter for UAH 21, consumers think that beer is a product needed only for getting drunk,” he said.
Persha Pryvatna Brovarnia LLC (First Private Brewery) was established in 2004. It operates two breweries – in Lviv and Radomyshl (Zhytomyr region) – with a total capacity of 2 million hectoliters of beer per year.
