The pet products market in Ukraine grew by 20% in 2024, reaching UAH 45.4 billion, and according to optimistic forecasts, it will grow by another 20% in 2025, said Anastasia Rudavka, head of the communications and corporate social business development department at Suziria Group.
“The global pet products market is growing rapidly and approaching $84 billion. The domestic market, even despite the full-scale invasion, is showing annual growth. Last year, volumes grew by 20% to UAH 45.4 billion. This year, according to an optimistic scenario, growth will be 20-21%, and according to a pessimistic scenario, about 13-15%,“ she said during the presentation of the joint project ”Humane Education. Volunteering” by the UAnimals Charitable Foundation and Suziria Group on Wednesday.
According to Euromonitor 2025, there are 17.7 million pets in Ukraine, 66.5% of which are cats and dogs.
Rudavka emphasized the general trend toward a more conscious attitude toward pets. In particular, in 2024, the culture of responsible nutrition grew. The number of animals fed ready-made food increased by 14%; more than half of owners are willing to pay for eco-friendly products and food with alternative proteins, etc.
“We are also seeing a global trend toward humanization. Last year, MasterZoo sold 60,700 items of clothing for pets, 3,223 pairs of shoes and socks, and almost 2,000 perfumes. In the two weeks leading up to Valentine’s Day, we sold a thousand gift boxes. Another trend is minimizing stress for animals, which also speaks to the development of a culture of caring for pets. For example, mobile grooming and veterinary home visits, as well as taxis for animals, are appearing,” Rudavka noted.
Suziria Group is a Ukrainian family-owned group of companies that has been developing the pet products market for over 30 years. It includes Suziria Brands, Suziria Distribution, the MasterZoo pet store chain with 190 stores, and a chain of grooming salons. The company operates throughout Ukraine and abroad, exporting its own products under the Savory, Half&Half, Special One, Pet Fashion, Buddy Boo, Priroda, and Puramur brands.
