Philip Morris International Inc. (PMI) in January-September 2020 cut cigarette shipment volume by 4.8%, mainly due to the lower total market, partly offset by a higher market share, driven by heated tobacco units.
According to a quarterly report published by PMI, the total market in Ukraine was down by 9.7%, mainly reflecting the impact of excise tax-driven price increases, as well as reduced adult smoker average daily consumption, notably in the second quarter of 2020, due to lockdown measures.
The company said that in Q3 2020 the total market in Ukraine fell by 7.4%.
