Business news from Ukraine

Business news from Ukraine

Portrait of a primary real estate buyer in war conditions – expertise from DIM Group of Companies

3 August , 2024  

During the war, the Ukrainian market of primary real estate underwent significant changes. Experts note new trends in the behavior of buyers and shifting priorities in the choice of housing. However, the general portrait of the primary real estate buyer remains conditionally divided into several categories, depending on financial opportunities, professional activity and individual needs.
Alexander Poltorak, brand manager of DIM group of companies, draws attention to the fact that buyers have become more demanding to the quality of construction and the timing of projects.
“Now buyers choose almost ready objects, often they are resettlers who start a new life, – notes Poltorak, – They are picky in assessing construction standards and financial conditions, which allows to ensure stable demand”.
The expert notes that the war has significantly changed the behavior of buyers in the business class segment. If before the war investors actively invested in the early stages of construction, now most people choose housing at the final stages or already finished.


Our buyer today is a person who already has his own housing. A lot of transactions take place with regular clients or on recommendation from them. Clients are looking for favorable conditions, often use promotions and installments, even having the full amount to pay.
This approach reflects buyers’ caution in an unstable period, when confidence in the project and the developer’s readiness to complete the object play a crucial role.
According to the expert, about 65% of buyers in the company’s projects are families aged 25 to 45 years old, which represent the capital’s middle class. Among them there are a lot of IT-specialists, company tops, lawyers, business representatives.
About 15% of buyers are investors who consider real estate as a way to preserve or increase their wealth.
However, the behavior of customers during the war has changed: if earlier transactions were closed in a few weeks, now the process can last from a month to six months. The information background and the frequency of shelling in the capital significantly influence the decision of buyers.