On May 15, 2024, a solemn presentation of the innovative trading house MENA TRADE HOUSE took place.
The opening of the project, created to intensify business processes between Ukraine and the MENA countries, a region that traditionally includes the Middle East and North Africa, was attended by more than 80 guests, representatives of the legislative and executive authorities of Ukraine, the diplomatic corps accredited in Ukraine, heads of large and medium-sized businesses seeking to develop international business projects with the countries of the Middle East and North Africa, representatives of domestic and foreign media.
The initiators of MENA TRADE HOUSE were Dr. Emad Ballak (member of ICC Ukraine) and Oleksiy Hrynevych, experts in business development in the global market. Alyona Rymaruk, Secretary General of ICC Ukraine, welcomed the participants of the meeting, Volodymyr Mykhailov, Vice President of ICC Ukraine, delivered a welcoming speech on behalf of ICC Ukraine President Volodymyr Shchelkunov and informed the distinguished gathering about the benefits and prospects of business cooperation with the ICC Ukraine.
The presentation of the innovative trade house MENA TRADE HOUSE was made by Dr. Emad Ballak and Oleksiy Hrynevych, who outlined the main activities of MENA TRADE HOUSE: among the main strategic tasks and goals that Ukraine currently faces in the region is the expansion of markets for its products and services. The MENA market has a large capacity and significant demand for goods that are produced or can be produced in Ukraine. The activities of the innovative trade house MENA TRADE HOUSE will be aimed at determining the practical form of Ukraine’s optimal presence in these markets, developing appropriate strategic business programs with the provision of certified consultants and experts to provide consulting support to companies entering the MENA market. A key condition for successful actions will be a clear understanding of the interests, capabilities and potential of key players in various industries and networking opportunities for international business.
The strategic directions of Ukraine’s business presence in the MENA countries and the main goal of the innovative trade house MENA TRADE HOUSE is to comprehensively represent Ukraine in the region, through commercial ties between business unions, associations and individual large state corporations, to expand opportunities for mutually beneficial trade and economic activities of all parties.
Detailed information about the innovative trade house MENA TRADE HOUSE, a list of forms of cooperation, methods of ensuring successful activity is available on the official website – MENA TRADE HOUSE MENA TRADE HOUSE – Your Gateway to MENA Markets and on the website of ICC Ukraine – www.iccua.org
