Hotel operator Reikartz is rebranding its hotel chain in Ukraine, with the new name Optima Hotels & Resorts, the operator’s press service said.
“The Ukrainian owners of Reikartz Hotel Group have reached an agreement on the separation of trademarks and decided to create a new brand for the hotel chain in Ukraine. The new name of our chain is Optima Hotels & Resorts. The chain will include Optima and Optima Collection hotels, Vita Park and Raziotel”, – said the operating director of Optima Hotels & Resorts Nadezhda Romanchuk.
She also said that the work on rebranding of hotels and on a new website optimahotels.com.ua, which will be launched this summer.
The chain unites more than 80 hotels in Ukraine, Sweden, Kazakhstan, Georgia and Uzbekistan.
The Reikartz chain operated under the brands Raziotel (a chain of three-star economy hotels), Vita, Optima (three-star wellness resorts and hotels), as well as Reikartz Collection and Reikartz Hotels & Resorts (three-star-plus and four-star business and resort hotels).
In July 2022, the Reikartz River Hotel in Nikolaev suffered significant damage due to Russian shelling.
Reikartz Hotel Management LLC was established in 2008. According to Opendatabot data, the company’s participants are Volodymyr Kashutin (Lviv, 99.9%) and Andriy Dema (Kyiv, 0.1%). Kashutin is listed as the ultimate beneficiary. At the same time, until 2019, the beneficiaries were listed as citizens of the Russian Federation Yuri Vasin, Leonid Lavrentiev and Timur Rodionov.
According to the financial results for 2022, the company’s net profit amounted to UAH 10.6 million against a loss in 2021.
