Revenue of Ukrainian catering establishments in July-December 2023 increased by 30% compared to the same period of 2022, the average check increased by 18%, according to a study by Poster.
According to it, the greatest growth of indicators demonstrated by restaurants: revenue increased by 37%, the average check – 23% (from 508 to 625 UAH). Restaurant attendance increased by 11%.
During the reporting period the segment of coffee shops increased revenue by 31%, average check increased by 20% (from 82 to 98 UAH), attendance – by 9%. Cafes grew in revenue by 26%, average check increased by 17% (from 187 to 219 UAH), attendance – by 7%. Bakeries showed growth of 22% in revenue, 17% in average check (from 63 to 73 UAH) and 5% in attendance.
According to Poster, the revenue of bars in the second half of the year increased by 28%, average check – by 12% (from 311 to 348 UAH), attendance – by 15%. Hookahs also increased their revenue by 28%, while the average check increased by 18% (from UAH 413 to 488) and attendance – by 9%.
The fast food segment increased revenue by 27% year-on-year, with the average check increasing by 21% (from 145 to 175 UAH) and attendance by 5%.
According to the results of a survey of market players, the performance of establishments in 2023 met the expectations of 44% of restaurateurs, 16% – exceeded them. About a quarter of respondents reported an increase in profitability, while 13% did not make a profit at the end of the year.
Among the main difficulties in the past year restaurateurs noted the search for employees and team retention (47%). Thus, 27% of respondents reduced their staff at the end of the year, 30% – increased.
Poster research is based on non-personalized aggregated sales data of 5 thousand catering establishments in Ukraine.
