An analysis of the Bulgarian real estate market conducted by the Open4business portal showed that the growth in housing prices in Bulgaria has slowed, but foreign demand remains significant.
The pace of housing price growth in Bulgaria began to slow after a very strong surge throughout 2025, although the market itself remains in a growth phase. According to data from the National Statistical Institute of Bulgaria (NSI), housing prices rose by 15.1% year-over-year in the first quarter of 2025, by 15.5% in the second quarter, and by 15.4% in the third quarter, indicating that the rate of price increases remains high but is no longer accelerating.
An additional factor driving growth in 2025 was the expectation of Bulgaria’s transition to the euro on January 1, 2026. As early as the end of 2025, Bulgarian media and market participants explicitly noted that some buyers were expediting their decisions specifically in anticipation of the currency change, which spurred activity in the housing market.
Foreigners continue to play a significant role in the Bulgarian real estate market, particularly in resort and coastal locations. However, it is important to note that complete official Bulgarian government statistics on homebuyers by citizenship for 2025–2026 are not publicly available. The most frequently cited recent breakdown of foreign demand is based on data from the Bulgarian Real Estate Association and market surveys. According to these estimates, in 2024–2025, the most active foreign buyers included citizens of the United Kingdom, Germany, Greece, Israel, Romania, Turkey, Italy, Russia, Ukraine, and Poland.
According to the same market data, Ukrainians rank among the top 10 foreign homebuyers in Bulgaria. Their demand is driven both by relocation due to the war and by investment interest, primarily in properties on the Black Sea coast and in tourist regions. Among the most sought-after destinations are Varna, Burgas, Nessebar, as well as the mountain resorts of Bansko and Pamporovo.
The market continues to be supported by a price base that is relatively low by EU standards. Even after the recent growth, Bulgaria remains one of the most affordable housing markets in the European Union, which continues to attract foreign capital and sustain demand for apartments both for personal use and for rental purposes.
In the near term, the most likely scenario appears to be a further slowdown in price growth rather than a sharp decline. While the market grew at double-digit rates in 2025, a transition to moderate growth—roughly in the range of 5–7% per year—seems more realistic for 2026. This forecast is based on the already noticeable slowdown in growth rates, the high-base effect, and the fact that the euro has already been introduced and a significant portion of speculative demand was likely realized in advance.
