Visa, in partnership with RozetkaPay (FC “EVO”), has launched the Visa Payment Passkey solution in Ukraine for biometric authentication of online payments, enabling purchases to be confirmed using a fingerprint or facial recognition instead of passwords and one-time SMS codes.
“Together with RozetkaPay, we are helping to simplify authentication in e-commerce by reducing the use of passwords and one-time codes and providing consumers with a seamless shopping experience,” said Tetyana Chorna, Vice President and Regional Manager of Visa in Ukraine.
According to the press release, Visa Payment Passkey is based on FIDO (Fast Identity Online) standards and provides authentication tied to the user’s device, which is intended to increase resistance to phishing, data interception, and theft.
After a one-time registration, users can use Visa Payment Passkey on all e-commerce platforms that have already implemented this solution.
RozetkaPay, for its part, noted that the new payment verification method is designed to simplify the payment process for shoppers and may help increase order conversion rates for merchants.
As reported, in January 2026, Visa, in collaboration with payment provider PSP Platon (Platezh Online LLC), completed the integration of the Visa Payment Passkey solution in Ukraine for confirming online payments using biometric data or other device unlock methods without one-time codes or passwords.
RozetkaPay, Visa Payment Passkey
