When choosing their future home, buyers prefer new-build properties in areas with well-developed infrastructure for shelter, modern fire safety systems, and autonomous energy sources, according to Irina Mikhaleva, CMO Alliance Novobud.
“Over the past three years, the criteria for choosing a home have changed. Buyers have become more practical, demanding in terms of quality, and adapted to the realities of war. They prefer homes in safe regions or areas with developed infrastructure for shelter, modern fire safety systems, and autonomous power sources,” Mikhaleva said.
Alliance Novobud is responding to changes in housing selection criteria by including spaces in its projects for temporary shelters with automatic door opening/closing and video surveillance.
“In our projects in the capital, we offer spacious and secure underground parking lots, provide access to autonomous energy sources for building utilities, and offer well-thought-out apartment layouts that meet the diverse needs of buyers,” said Mikhaleva.
Overall, she said, demand for housing in the capital has changed significantly since 2022. Whereas previously buyers were looking for interesting new projects in the comfort and comfort+ classes, with a wide choice of concepts and areas, they are now focused on affordable options that are nearing completion. The focus is on apartments that are covered by the “єОселя” program or are available on installment plans from the developer.
In contrast, the suburban market remains active: developers are launching new high-quality projects with a wide selection of housing with different concepts and amenities at affordable prices.
According to Mikhalova, several factors are influencing the outflow of buyers from the capital’s market to the suburbs. The main factor is the shortage of finished or nearly finished housing in the currently popular comfort class in the capital, which will only get worse. There are almost no new projects, nor are there any land plots in promising areas of the city. Buyers are also more interested in the more affordable cost of housing in the suburbs and the opportunity to take advantage of the “єОселя” program.
At the same time, suburban projects offer more high-quality options close to green areas, with transport and amenities. There is greater demand for such projects from IDPs from the eastern and southern regions, who prefer quiet, green suburbs.
“In the next year or two, demand in the suburbs will grow steadily, and buyers will be interested in affordable and relatively inexpensive housing formats,” Mikhaleva believes.
Among the trends, the expert also highlighted a rational approach, with buyers opting for smaller square footage. As a result, demand for one- and two-bedroom apartments, which are more affordable and easier to maintain, has increased. At the same time, living spaces that can be used for both residential and remote work remain relevant.
At the same time, she emphasized that the trend of rising prices per square meter will continue due to the growth of prices for the components of the cost of new buildings.
“If the macroeconomic situation remains more or less stable, prices are likely to rise by 5-10% due to inflation and the gradual recovery of the construction industry. Demand from migrants and a shortage of new housing will also drive up prices. In the event of external/internal shocks or instability in the financial markets, current prices may remain unchanged,” she said.
According to the LUN new construction portal, Alliance Novobud was founded in 2006. Since 2010, the company has commissioned 37 buildings and parking lots, and is currently developing nine buildings in the Krona Park II residential complex in Brovary and a premium-class project in the capital, Montreal House.
