AURORA Multimarket and the environmental project BatterFly are joining forces to protect the environment and preserve the health of Ukrainians. The joint project for the collection and recycling of used batteries has become a step towards sustainable development and environmental responsibility. In a short period of time, we managed to collect more than 60,000 batteries, of which 20,000 have already been successfully recycled at a European plant.
By financing this project, AURORA Multimarket and battery manufacturers such as Duracell, Panasonic, +PLUS, Videx, Nasha Sila, demonstrate their responsibility to the environment and society and set the following expectations from the project:
Increasing the volume of recycling: AURORA Multimarket and BatterFly have formed a single chain system for collecting and transferring batteries for recycling, which reduces the negative impact on the environment.
Responsibility for the entire cycle: BatterFly is the only company in Ukraine that implements the full cycle of used batteries recycling – from the manufacture and placement of collection boxes to the transfer of batteries for actual recycling to the European Union countries that have such facilities.
Ensuring accessibility for everyone: Thanks to the modern collection points in the form of a recognizable battery placed in the AURORA Multimarket network, everyone can hand over used batteries free of charge and contribute to the preservation of the environment.
Conservation of natural resources: The process of recycling batteries reduces the need to extract natural resources, such as metals contained in batteries.
Environmental responsibility: BatterFly and AURORA Multimarket are guided by the principles of sustainable development, ensuring efficient waste collection and recycling.
In addition, AURORA Multimarket allows its customers to track the number of batteries collected and recycled in the network using a QR code placed on each box (https://batterfly.org/).
“For more than 10 years of work, we have learned how to sort waste efficiently not only within our company, but also gave our customers the opportunity to get involved. Now we are actively developing this area.
This initiative is an investment in our future, in the culture of our country and the education of our children. In order to avoid having to explain the consequences of negligent waste sorting in the future, we need to create the right habits here and now. Be responsible for the future of your country!” says Oleksandr Dotsenko, Commercial Director of Aurora multimarket chain.
For the readers’ information, BatterFly is the first integrated project in Ukraine that implements a full cycle of used batteries recycling – from their collection and processing to the subsequent transfer of batteries for real recycling. Founded in 2020 in an ideological partnership with the manufacturer Duracell, BatterFly is engaged in the implementation of environmental projects for the recycling of used batteries, based on the principles of sustainable development and environmental responsibility.
In a short period of time, BatterFly and its partners have created the largest used battery collection network among retail players (more than 2,600 collection points in Ukraine).
One of the company’s key initiatives is the construction of modern collection points that look like batteries. This allows everyone to hand over used batteries and contribute to the preservation of the environment. In addition, BatterFly provides transportation of waste to its warehouse, its sorting and shipment to recycling plants in the European Union.
In its activities, the company is guided by the principles of sustainable development and environmental responsibility, and implements innovative technologies and processes to reduce the negative impact on the environment.
Learn more about this project on the official website: https://batterfly.org/avrora/
