The Book Country III festival (VDNKh, April 24-27) was attended by 72.5 thousand visitors, with approximately 90 thousand books purchased for a total of UAH 28 million, said CEO Yevhen Mushkin.
“The results of Book Country III are 72,537 visitors. A year ago, there were 68 thousand, and in the fall there were 73 thousand. Although the sharp cold snap and wind prevented us from breaking our own attendance record, people bought more books than last year. According to the data from the fair participants, about 90,000 books were purchased at the Book Country festival for a total of UAH 28 million. And here we have a record,” Mushkin wrote on Facebook.
He also said that the average age of visitors is 25. The majority of visitors came from Kyiv (85%) and the capital’s region (9%), with guests from Odesa, Poltava, Chernihiv, Dnipro, Lviv, and Kharkiv regions.
The average price of a book, according to the visitors’ survey, is 416 UAH, while according to publishers and bookstores, it is 306 UAH. 814 parcels with books were sent by Nova Poshta directly from the festival.
“In four days, 365 events took place in the Book Country (!): 120 presentations, 72 discussions, 63 creative and literary workshops, 60 autograph sessions, 30 readings, 10 game library sessions (board game competitions or tournaments), four theater performances, and six quests. These events were attended by about 13 thousand people,” Mushkin said.
The next Book Country will take place on September 25-28.
