Breast implant sales statistics show no trend toward “naturalness” in aesthetic medicine, according to plastic surgeon and founder of the Lita Plus clinic Sergey Derbak.
“We often discuss this issue with colleagues. I’ll be frank: I am well aware of the statistics on implant placement in Ukraine. Our clinic performs the largest number of breast augmentation surgeries in the country, so we see the real figures. And I can say with confidence that talk of ‘naturalness’ is mainly a PR stunt by bloggers and opinion leaders who want to stand out amid the general popularity of plastic surgery. In fact, there is currently a real boom in breast and lip augmentation, and it is not abating. There is no statistical evidence of a mass rejection of plastic surgery,” he said in an interview with Interfax-Ukraine.
Derbak noted that implant sales statistics show that “the smaller the implant, the more patients want a natural look.”
“In Latin America, the average implant volume exceeds 450 ml, which is approximately a size 4 breast. In Germany, the average volume is about 220 ml, which is in line with the trend toward naturalness. In Ukraine, the average implant volume is 350-400 ml, which is larger than a size 3 breast. Interestingly, round implants sell better than anatomical ones, and this trend has been growing over the last three years, since the start of the full-scale war,” he said.
According to Derbak, ”today, compared to before the war, the volume of implants has increased.”
“Over the past year, the average implant size has been plus or minus 400 ml. So I would say that stories about naturalness are more a case of wishful thinking. In reality, this is not the case,” he said.
