Pokito eco-brand children’s store, focusing on ages 1 to 10, will open in Ocean Mall, the company’s press service reported.

“Pokito began operations in 2023 with a clear mission: to offer Ukrainian parents high-quality, eco-friendly, and aesthetically appealing clothing for children up to 10 years old. We offer solutions that meet the daily challenges of an active childhood: comfort, practicality, durability, safe materials, and modern design,” said Pokito founder Iryna Zueva.

The 80 sq. m store, located on the entertainment floor of Ocean Mall, will feature proven European and domestic brands that have established themselves through responsible production, high quality standards, and care for children. The children’s clothing, footwear, and related products presented are united by one idea: practicality, quality, and care for the child’s comfort. Currently, the store’s portfolio consists of 15 brands. Among the bestsellers are Spanish Boboli and Cóndor, Danish Liewood and Konges Sløjd, British Mimi & Lula, and others.

The main requirements for manufacturers are a proven reputation thanks to high-quality materials, responsible production, and environmental standards, as well as safe composition and certificates confirming this. Ukrainian brands already represented include Ukrglamour (embroidered shirts, Lutsk) and Elf-Kids (headwear, Odesa).

“We want the item to be worn, not lose its appearance after two or three wash cycles, and delight parents with the fact that they made the right choice by choosing Pokito products. This builds trust and ensures that our customers will come back to us again,” Zueva said.

As for foreign brands, she emphasized that they choose those that have already won favor abroad thanks to their qualities but have not yet gained popularity in the Ukrainian market, which allows them to make a unique commercial offer to domestic customers.

Ocean Mall is a retail resort-style shopping center. It has a total area of 300,000 square meters and parking for 4,000 cars. The mall will have 800 stores and 50 restaurants. Among the largest tenants are the Silpo grocery supermarket and flagship stores of the world’s largest retailers in the fashion, sports, and home goods segments. More than 30,000 square meters of the Ocean Mall shopping center is dedicated to entertainment, including the Galaxy amusement park for the whole family and a seven-screen multiplex cinema.