More than 300 domestic manufacturers have already registered on the first marketplace of Ukrainian clothing and footwear brands shopping.ua, co-founder of the shopping.ua platform Serhiy Azarenka told Interfax-Ukraine.
“The war had a great impact on representatives of the clothing industry in Ukraine. We constantly analyze the market, we see how difficult it is for Ukrainian manufacturers today. Our platform was created for true connoisseurs of made in Ukraine,” Azarenka said.
According to him, the portal was launched during the war, in April 2022. It was the war that prompted people to give people the opportunity to buy Ukrainian in different regions, the expert explains.
He clarified that in total before the war, 1,600 sewing enterprises operated in Ukraine, a significant part of which is located in the north-eastern region of the country: in Sumy, Chernihiv and Kharkiv regions. These regions were the first to be hit by the enemy.
“The producers of Kharkiv, the most affected by constant shelling and power outages, are already gradually recovering,” Azarenka said.
Overall, he estimates that approximately 60% of companies in the industry have either closed or are operating with interruptions. The reason is not only in the destruction, but also in the absence of orders, the expert notes.
“The marketplace will allow Ukrainians to support a Ukrainian manufacturer, which will have a positive impact on the economy of Ukraine as a whole,” Azarenka is convinced.
Currently, the marketplace offers author’s collections of famous designers, promotional offers from brands such as CAT ORANGE, Jadone Fashion, Tuto Vzuto, Egostyle, MAN’s SET, Amulet, Sofia Shelest, Aura Shoes, etc.
Any domestic clothing and footwear manufacturer can join the platform. To connect, it is enough to provide an extract from the unified state register of taxpayers. Registration and placement of goods on the marketplace are free.
