OPPO AED Ukraine, a subsidiary of the Chinese OPPO, has noted the growth of the smartphone market in Ukraine by 5% after the quarantine and expects the growth of smartphone penetration in Ukraine to continue in the next few years.
“The impact of the pandemic, quarantine [on the market] should be taken into account. It is clear that it caused a short-term decline and made its own adjustments, but the demand for smartphones due to telecommuting and education, online shopping has increased, and the market itself has also increased after quarantine by 5%,” OPPO AED Ukraine CEO Henry Wang said in an interview with Interfax-Ukraine.
He also said that according to the company, the average price of a smartphone in Ukraine is UAH 5,800 and has not changed over the past year.
“This is due to the current general economic situation in the country. I believe that with social stability and a gradual recovery of the economy, the average price of mobile phones will continue to grow… Now we understand that the greatest demand will be in the budget price segment – that is, all smartphones that cost less than UAH 6,000. On the Ukrainian market, this segment will probably be from 60 to 80%,” Wang said.
OPPO AED Ukraine also expects that with the spread of 4G communications, more and more Ukrainians will switch to smartphones.
“We believe that the Ukrainian market has the potential to become one of the largest in demand for 5G smartphones in the next few years after the launch of 5G networks, and the penetration rate will stabilize at over 80%,” the CEO of OPPO AED Ukraine said.
The National Commission for Communications and Informatization Regulation (NCCR) has permitted free imports and turnover of 15 types of radio electronic equipment, including PCs, audio systems, mobile phones, personal electric transport and other things if they meet the requirements of the technical regulation for radio electronic equipment approved on May 24, 2017. “This decision minimizes the burden on producers thanks to a clear definition of the types of radio electronic equipment that does not need to be registered and that is considered to have a high level of compliance with the essential requirements of the radio electronic equipment technical regulations. However, this does not exempt producers, importers and other economic entities in the radio equipment supply chain in Ukraine from performing their responsibilities to provide high-quality products,” the commission said on its website.
The list of goods allowed for import into Ukraine and not requiring entering the Register of radio electronic equipment and radiating equipment includes: e-books, laptops, tablets, interactive whiteboards and accessories, desktop computers, servers; smartphones, GPS-navigators, wristwatches, smart watches, wrist GPS trackers, fitness bracelets, wireless headphones, loudspeakers, stereo headphones, active speakers, multimedia speakers, voice recorders, audio systems, home theaters, music centers, mini and micro-audio systems, car audio systems, radio receivers, home theaters with a wireless adapter, a radio module, self-balance scooters, self-balancing personal transporters, a self-balancing unicycle with a wireless adapter, radio module, and other devices.
The use of these devices in the public radio frequency bands and free flow on the territory of Ukraine is carried out in the presence of a declaration of compliance with the requirements of the radio electronic equipment technical regulations approved by Cabinet of Ministers of Ukraine resolution No. 355 dated May 24, 2017.
The NCCR, at the request of Ukraine’s State Center for Radio Frequencies (UCRF), also entered information on outdoor base stations, wireless access points, Internet gateways and other similar equipment that is used for the installation of outdoor radio and radio equipment used for organization of the provision of telecommunication services with a working frequency range of 2400-2483.5 MHz and an output power of the transmitter of more than 101 mW (20.04 dBm) into the list of radio-electronic equipment prohibited for use and importation into Ukraine.
