On October 7, LUN Conference, a key event of the year for professionals of the Ukrainian real estate market, took place in Kyiv, at the Parkovy Exhibition and Convention Center.
The conference featured a discussion panel titled “Cooperation of Developers and Real Estate Agencies in Residential Sales: Buyer Needs and Effective Interaction”, which was attended by CMO of Alliance Novobud Iryna Mikhaleva.
Together with her colleagues from leading development and real estate companies, Iryna discussed topical issues of interaction between real estate agencies and developers’ sales departments.
The key topics of the panel included the search for effective models of cooperation, ways to avoid conflicts with clients, creating synergies between realtors and internal sales teams, and the role of “primary” in the sales structure of agencies.
“Today, the market needs a partnership based on trust and common interests. Both developers and real estate agencies must work as a team, because our goal is to provide the buyer with a quality product and impeccable service. It is especially important now to look for new ways of interaction, join forces, share analytics and experience. This is the only way we can increase market efficiency and create a new standard of cooperation in sales,” said Iryna Mikhalova, CMO of Alliance Novobud.
Participation of Alliance Novobud in such professional events is not only an opportunity to share experience, but also another step towards the formation of a modern, open ecosystem of the real estate market in Ukraine.
