T.B.Fruit, one of the largest processors of fruits and berries in Ukraine, plans to occupy at least 30% of the Ukrainian juice market, group founder Taras Barschovsky has said. “Our plan is to occupy at least 30% of the Ukrainian juice market. I have all the opportunities for this,” he said in an interview with the Business edition. Currently, according to Barschovsky, T.B.Fruit is represented in the market of concentrates and in the expensive segment of 100% juices. At the same time, the company plans to enter the market with cheaper products.
“Concerning concentrates, we occupy 23-25% of the European market and 8-11% of the world’s market. Regarding juices, in the Ukrainian market, Galicia is positioned in the expensive segment (100% natural juices), and this is 20% of the Ukrainian juice market. Our products account for 60-70%. We are now entering the market with a new product in the cheap category. This is the new trademark Svitanok, which is already on sale,” the founder of T.B.Fruit said.
T.B.Fruit Group owns eight juice concentrate plants in Ukraine, Moldova and Poland. T.B.Fruit produces freshly squeezed juice under the Galicia trademark in Ukraine.
