The Ukrainian media Internet advertising market expands by 32% in H1 2018, to UAH 1.094 billion, the Ukrainian Internet Association (UIA) has said. The share of direct sales on this market over the period came to 56.13%. The largest segment of media Internet advertising was banner advertising, which occupies 42.28% of the market. In-stream video (pre-roll, mid-roll, post-roll, pause-roll, overlay-advertisement, picture-in-pause) was – 34.94%, in-page video advertising (content-roll) – 8.18%, other non-standard solutions (pop-up and pop-up pop-ups, catfish and screen-glide formats, synchronous banners, frontlines, full-screen advertising, sound advertisement in a digital audio stream and other types) – 8.71% and sponsorship – 5.89%.
The share of mobile media Internet advertising (targeted at mobile device users) of the total turnover of media Internet advertising was the following: 18.2% for banner advertising, 10.1% for in-stream video, 0.5% for in-page video (content-roll), 0.6% – for non-standard solutions and 0.9% fell on sponsorship.
The share of Programmatic (automated advertising) was 26.23% for purchases by agencies and 53.02% for platforms.
The share of social media and instant messengers (FB, Instagram, Twitter, YouTube, Skype, Viber and other applications) was also determined in advertising – 25.1%.
The methodology for measuring the volume of media Internet advertising was based on a cross-sectional analysis of survey data from the largest advertising agencies, websites and sales houses.
“The survey involved leading online advertising agencies: Dentsu Aegis Network Ukraine, ADV Group Ukraine, ITCG, IPlace, Qreachers, Publicis Groupe Media, TMGU, AdWork, Dievo, MediaHead, Neos, Promodo, newage, WebPromo, SeoMarket and representatives of the largest sites, holdings and sales-houses: Autocentre, Edipress, Lux (24 channel), RBC, RIA, Ukr.net, UMH/Digimedia, Admixer, DMDim/Go2Net, FISH, DigitalDecisions, Adwise, T-Sell, Rontar, All.biz, Online.ua, Novoye Vremia, RST and Obozrevatel,” the association said.
