Nemiroff, one of the largest Ukrainian producers of alcoholic beverages, increased sales of vodka in Ukraine and on international markets by 12% in 2021 compared to 2020, to 5.63 million 9-liter cases (international unit for measuring alcohol – a box with 12 bottles totaling 9 liters), which corresponds to 50.67 million liters of vodka.
“Many factors contributed to the growth, including the strengthening of the brand’s position in the premium segment, entering new markets and the gradual recovery of the HoReCa and Duty Free segments after the start of the pandemic,” Nemiroff CEO Yuriy Sorochynsky told Interfax-Ukraine on Tuesday.
He also said that the company entered 10 new export markets in 2021. In addition, last year the Nemiroff brand was recognized by IWSR as the fastest growing international spirits brand in the world.
According to Sorochynsky, the company’s sales in the Duty-Free and Travel Retail segments showed upward dynamics, where Nemiroff has been in the top three vodka brands in the world since 2016. Total sales in this area returned to growth last year (especially in the premium segment) after a decrease in 2020 due to the COVID-19 pandemic.
The company’s strategy also includes the development of a culture of mixology – the preparation of alcoholic cocktails, including at home.
According to Nemiroff, the company is one of the world’s largest vodka brands, one of the top three global vodka suppliers in the Duty Free&Travel Retail segment. According to Asnilsen Ukraine, Nemiroff is the No. 1 brand in Ukraine for the period from January 2020 to July 2021 in monetary terms and in bottles in the vodka category. The company sells its products in more than 80 countries.
Samoran Investments Limited (the British Virgin Islands) of the beneficiary of Nemiroff, Yakiv Hrybov, which owns 49.9% in the Cypriot company Rostok Agroinvest Limited, which owns Rostok-Holding, may increase its stake to a controlling one.
The relevant permission was granted to Samoran by the Antimonopoly Committee of Ukraine on January 21, according to its website.
In addition, the AMCU allowed an as yet unnamed citizen of Ukraine to acquire three Rostok-Holding enterprises through Cyprus-based Zichino Limited: Novhorod-Siversky Elevator LLC, Demor and Novhorod-Siversky Agrarian Investments.
Rostok-Holding is a vertically integrated agro-industrial group specializing in the cultivation and sale of grain crops, the production, processing and sale of dairy products, and grain trading. The group includes three elevator complexes with a storage capacity of 104,000 tonnes and dairy farms in the Chernihiv and Sumy regions with a livestock of about 2,700 animals, including a milking herd of 1,300 animals. The group’s land bank is declared on its website in the amount of about 60,000 hectares
