The EVA chain of perfumery and cosmetics stores has opened 11 new stores since the beginning of 2023 and plans to launch at least 50 new outlets mainly in the central and western regions of Ukraine this year.
“We have already opened 11 new EVA stores this year, and we plan to open at least 50 in total. Mostly in the central and western regions. We are also considering new locations in the de-occupied territories. As for the development formats, we are focusing on stores with a new design called “Women’s Energy,” the chain’s press service told Interfax-Ukraine.
Investments in the opening of a new store amount to UAH 2-4 million depending on the format, while investments in the restoration of an outlet depend on the degree of damage, the chain said.
The company also plans to reopen previously closed stores where the situation allows. For example, five stores have already reopened in Kherson, one in Pokrovsk, Dobropillya, Myrnohrad, Sloviansk and Kramatorsk, and a previously closed store is planned to open in Rodynske, Donetsk region.
According to the chain, last year the company opened 26 new stores and restored 50 more after damage.
The company also plans to open a new warehouse at its distribution center in Dnipro this year. Currently, the chain’s warehouses are located in Lviv and Brovary. In addition, work is underway on a large warehouse project in Odesa, EVA noted.
As reported, the EVA network’s turnover in 2022 decreased by 7% year-on-year to UAH 15.7 billion.
RUSH LLC, which manages the EVA chain, was founded in 2002. It has more than 50 own brands, which are represented by household goods, perfumes, cosmetics, jewelry, personal care products, accessories, underwear and children’s products.
As of February 23, 2022, there were 1119 EVA stores in Ukraine. In April 2023, the chain had 996 operating stores.
According to Opendatabot, the owner of RUSH LLC is Korsolyushyn LLC (100%), and the company’s ultimate beneficiaries are Ukrainian businessmen Ruslan Shostak and Valeriy Kiptyk.
According to RUSH’s financial results, its net profit in 2022 increased by 16.7% to UAH 973.8 million, while the value of its assets decreased by 2.5% to UAH 10.3 billion.
Brocard-Ukraine LLC, a large operator of the perfumery and cosmetic market of Ukraine, plans to maintain its plan for opening new outlets in 2020, but does not rule out the possibility of leaving shopping centers with which it will not be possible to agree on rental conditions. “We plan to fulfill all our obligations: we will open new stores according to preliminary agreements. All planned openings of the year will take place where it depends on us, and not on the physical unreadiness of the mall. There will be a total of four new stores, including Blockbuster and Retroville in Kyiv,” Yuriy Gatkin, the co-founder and manager of Brocard-Ukraine, told Interfax-Ukraine.
At the same time, he added that the company optimizes costs as much as possible: “the budget for the fiscal year 2020-2021 will be very careful.”
According to him, the overall growth in the company’s turnover in 2019 amounted to about 10%, reaching UAH 4.25 billion, mainly due to the opening of new stores.
Last year, in particular, the company opened ten new and reconstructed stores under the Brocard, Brocard Niche Bar and Kiehl’s brands in Kharkiv, Kyiv, Lviv, Kramatorsk, and Odesa.
As of June 2020, Brocard-Ukraine LLC operates 97 perfumery and cosmetics stores in 26 cities of Ukraine under the brands Brocard, Brocard Niche Bar, Kiehl’s, M.A.C.
JYSK Ukraine LLC (Kyiv), which develops the network of JYSK furniture and household goods stores of the JYSK Group (Denmark), plans to open about 12 stores in Ukraine every year. “We have opened five stores this financial year (September 1, 2017 through August 31, 2018) and are working on opening two more JYSK stores in Kharkiv in August. On average, we plan to open 12 stores annually. We need, conditionally 10 years In order to close the needs of the Ukrainian market. Starting in September, all JYSK stores will be opened in the 3.0 new format. All the working stores will be rebuilt within six years,” CEO of JYSK Ukraine Yevhen Ivanitsa told Interfax-Ukraine.
As he specified, in 2012 the parent company JYSK bought out all the franchise stores of the network in Ukraine and went through an independent development.
Ivanitsa says the company did not study how the Swedish retailer Ikea will influence the development of JYSK in Ukraine, but the experience of JYSK in other countries indicates that the European competitor’s entry into the market had no negative impact on sales dynamics.
