In 2025, Nova Post Europe doubled the number of branches in 16 European countries to 800, Nova Post Europe CEO Oleksandr Lysovets said in an interview with Forbes Ukraine.
“At some point, we realized that instead of chasing the number of countries, it was better to focus on deepening our presence in existing markets… We started by copying the Ukrainian model, but quickly realized that each market requires its own logic for entry and scaling,” he explained the change in growth strategy.
According to Lysovets, in 2025, the largest number of branches were opened in Poland (32), Moldova (25), Germany and Spain (24 each), and the total number of employees reached 1,670.
The CEO specified that most of the 800 service points are partner branches and PUDO (pick-up/drop-off) based on partner businesses.
“The company is actively shifting its focus towards partnerships: last year, 90% of new service points were partner ones. But in each country, we look at the existing infrastructure,” Lysovets noted, citing the example of Poland, where InPost operates with over 25,000 parcel terminals, so there is no point in building its own network there.
He also said that Moldova is the only country in Europe where the strategy involves building a full-fledged infrastructure of its own, replicating the model of Nova Poshta in Ukraine. In particular, in 2025, a full-fledged franchise was launched there, with 21 partner branches.
The CEO of Nova Post Europe emphasized that in 2025, the company tripled in size in Moldova. Currently, EUR 2 million is being invested in a new sorting hub, which will be five times larger than the previous one. In particular, this amount is planned to be used to expand the physical presence, which will include, among other things, the installation of 150 parcel terminals, the opening of 150 PUDOs, six own branches, and 60 partner branches.
“The goal is to provide maximum coverage and convenience for customers,” Lysovets emphasized in an interview.
According to him, at the end of the fourth quarter of 2025, Nova Post Europe became profitable in Poland, Moldova, the Czech Republic, and Latvia.
The company, which processed 13 million international shipments last year, plans to increase this volume by more than 30% in 2026 and maintain this pace until 2030. As the CEO noted, these plans will be supported by a new phase of European expansion with investments of over $5 million. In particular, there are plans to launch an automated line in the Czech Republic and a proprietary CSS in Germany.
“In Poland, we are investing $1.8 million in opening 300 partner mini-branches, which will allow us to quickly expand the network using our partners’ existing infrastructure for effective scaling,” Lisovets added.
According to him, the amount of investment in Spain will be about $0.64 million, which will be used to open 50 PUDOs and 86 partner mini-branches.
The CEO also noted that, on average, Ukrainians account for about 60% of Nova Post’s customers abroad, but in Moldova, they account for less than 1%.
In October 2025, company co-founder Volodymyr Poperechnyuk announced that the Nova group of companies, which includes the express delivery leader Nova Poshta and the financial service NovaPay (TM NovaPay), plans to grow fourfold in five years.
The CEO of Nova Post Europe, in turn, noted that fourfold growth is impossible only within the framework of traditional delivery, the existing customer base, or without updating the service package.
“It’s not just about growing existing volumes, but about expanding the market itself for the company through new products, services, and usage scenarios. We see huge room for scaling where we haven’t even begun to truly unleash our potential,” Lysovets emphasized.
