OPPO AED Ukraine, a subsidiary of the Chinese OPPO, has noted the growth of the smartphone market in Ukraine by 5% after the quarantine and expects the growth of smartphone penetration in Ukraine to continue in the next few years.
“The impact of the pandemic, quarantine [on the market] should be taken into account. It is clear that it caused a short-term decline and made its own adjustments, but the demand for smartphones due to telecommuting and education, online shopping has increased, and the market itself has also increased after quarantine by 5%,” OPPO AED Ukraine CEO Henry Wang said in an interview with Interfax-Ukraine.
He also said that according to the company, the average price of a smartphone in Ukraine is UAH 5,800 and has not changed over the past year.
“This is due to the current general economic situation in the country. I believe that with social stability and a gradual recovery of the economy, the average price of mobile phones will continue to grow… Now we understand that the greatest demand will be in the budget price segment – that is, all smartphones that cost less than UAH 6,000. On the Ukrainian market, this segment will probably be from 60 to 80%,” Wang said.
OPPO AED Ukraine also expects that with the spread of 4G communications, more and more Ukrainians will switch to smartphones.
“We believe that the Ukrainian market has the potential to become one of the largest in demand for 5G smartphones in the next few years after the launch of 5G networks, and the penetration rate will stabilize at over 80%,” the CEO of OPPO AED Ukraine said.
