Ukrainian clothing brand Solmar since February 2022 has expanded its network to 12 stores in Ukraine and entered Poland, in the nearest plans to expand the Ukrainian network by 10 more stores, business development director Tatyana Lakhtadyr told the agency “Interfax-Ukraine”.
“At the time of the full-scale invasion, the network had seven stores in Kiev, Vinnitsa, Khmelnitsky, Lviv and Zhitomir. Today the chain has added five more stores and three more stores will open within the next month: in Kiev’s Ocean Plaza and Lavina mall and in Veles mall in Ivano-Frankivsk. We are also preparing the opening of the first street-format store in Uzhgorod”, – said Lahtadyr.
Solmar, a Ukrainian basic closet brand with a Ukrainian team, traces its origins to Instagram. By the beginning of 2022, more than 60% of sales came from the online channel (website solmar.com.ua and Instagram page). The first “brick-and-mortar” (offline) stores were opened in July 2020 almost simultaneously in Khmelnytskyi and Kyiv.
“These were small stores of just over 30 square meters, which were supposed to serve more as showrooms for the assortment presented online. But almost immediately we realized that a different customer comes to the store than online. Offline stores became a full-fledged channel for attracting new customers and Solmar brand connoisseurs”, – said Lakhtadyr.
Now the company is working on expanding the assortment and actualization of the store format (about 100-150 square meters). Children’s assortment, perfumes have already been added to the basic women’s closet, and several positions of men’s collection are planned for the fall-winter season.
Lakhtadyr said that Solmar continues active development of offline network, in Ukraine in the coming year it is planned to open at least 10 locations.
“In addition, in July we opened our first store in Poland in Poznan (shopping center Posnania) and we are already finalizing negotiations on the second location. It is too early to talk about the first results, but sales from the site in Poland are already yielding results above our expectations. I think that next year will be the year to open a new country for Solmar”, – said Lahtadyr.
According to Opendatabot, TOV “SOLMAR” was registered in 2020, the size of the authorized capital of UAH 1.155 million, the ultimate beneficiary Olga Kostetskaya. Income for 2021 UAH 5 million 398.8 thousand, net profit of UAH 42.5 thousand.
