The products of Strauss Group, one of the largest coffee producers in the world, retained the first place in the Ukrainian roasted coffee market in 2020, increasing its presence there by 0.5 p.p. compared to 2019, up 17.9%, the company said in its annual report.
According to the company, its share in the Ukrainian ground and instant coffee market decreased by 0.9 percentage points last year, to 8.9%.
Strauss Group clarified that its main competitors in Ukraine were the international concern JDE, Nestle Corporation and the Ukrainian manufacturer Galka. According to its data, JDE, which produces coffee under the Jacobs, Tassimo, Moccona, Senseo, L’Or trademarks, in 2020 increased its presence in the Ukrainian market of ground and instant coffee by 3 p.p., to 46.8%.
According to Strauss Group, in the Ukraine-Russia region, coffee sales in 2020 decreased by 22.1% compared to 2019, to 128 million shekels. The company clarified that the reason for the decline in sales in the Ukrainian market was the increased economic uncertainty, mainly due to the consequences of the outbreak of COVID-19.
Strauss Group noted the growth in consumption of roasted coffee beans in Ukraine as part of the trend in coffee culture and premiumization of home consumption.
As of March 22, the exchange rate of the new Israeli shekel was UAH 8.4005.
