Customer experience no longer works as a “separate function.” In 2026, it becomes Total Experience—a holistic approach that combines customer experience with brand and employee experience, automation, and user experience into a single managed system.
This is the business response to the new reality: not chasing the customer, but anticipating their needs, reducing friction at key stages of interaction, and shaping demand through a well-thought-out experience. Managed experience ensures increased loyalty, repeat sales, and margins.
This transformation is the focus of the 20th anniversary CUSTOMER EXPERIENCE CONFERENCE with the theme MATURE CX MANAGEMENT SYSTEM from KA Group, a team that has been creating strategic business events for 13 years in a row, shaping new rules of the game for business leaders.
If you are responsible for customer experience, brand, digital solutions, or team performance, save the date:
February 26 — 20′ CUSTOMER EXPERIENCE CONFERENCE — the only cross-industry conference in Ukraine for leaders who develop mature and human customer experience as a management system.
This event is worth attending if you:
want to turn changes in demand into effective CX solutions;
strive to make your brand promise manageable and measurable (CX + BX);
plan to implement AI and automation without chaos in processes and teams (CX + AI);
are looking for ways to reduce team fatigue while maintaining service quality (CX + EX);
want to create a seamless omnichannel user and digital experience (CX + UX/DX);
want to learn how a CEO should manage CX;
are ready for practical work with real business challenges.
Conference speakers:
Serhii Nozdrachov, certified Gullup expert in talent development and team engagement, KMBS lecturer
Denys Sudilkovskyi, Brand and Business Director at LUN, Director of Innovation at Prjctr AI Lab
Yuriy Gladkyi, founder and CEO of Grape brand marketing agency
Dmytro Karpilovskyi, full-time investor, co-founder of UkrInvestClub
Yaroslav Zablotskyi, professor, founder of the Zablotskyi Clinic chain
Olena Tsysar, International Expert on Strategic Development of Customer Experience (CX)
Oksana Marusych, Certified Business Trainer, ICF Coach, Expert on Service and Customer Experience
Marina Bereziuk, Business Psychologist, Independent Consultant on Customer Service
Kateryna Ilchenko, founder of Ukraine’s first neuromarketing agency, Neuro-knowledge
Kateryna Nebesna, Head of Guest Experience at Fozzy Group
Hanna Gryshyna, Deputy CEO for Strategic Marketing and Communications at EVA
Oleksandr Mazur, Director of Marketing and Digital Channels at Raiffeisen Bank
Iryna Chubukova, business consultant on customer analytics, author of the book Customer Analytics, lecturer at KMBS
Nastasia Klen, social innovation designer
Denis Studennikov, COO of Turum-Burum, Member of the Expert Council at CX Excellence Awards 2025
Yulia Shkurko, Head of the Analytical Department at Pro-Consulting
Petro Minchenko, Head of CX at Synevo
Alona Moroz, AM Facilitation, Strategic Facilitator
The highlight of the event is Open Space, a practical format where participants set the agenda themselves, choose discussions, and gain practical insights on topics that are truly important to them.
Register as a team and join a community of leaders who are turning customer experience into a competitive advantage and a driver of business growth.
There is also a special offer for team participation 4 + 1.
Organizer: KA Group
Official partner: Raiffeisen Bank
Contacts: info@kagroup.ua | +38 (063) 247 94 74
Detailed program and team registration: https://kagroup.ua/cx/
Interfax-Ukraine is the main information partner of the event.
