According to the Ministry of Tourism and Sports of Thailand, from January 1 to December 21, 2025, 31.756 million foreign tourists visited the country, which is 7.25% less than in the same period in 2024. The largest markets during this period were Malaysia (4.38 million), China (4.36 million), India (2.40 million), and Russia (1.80 million).
Based on the results of the whole of 2025, the agency estimates the inbound flow at almost 32.97 million tourists (-7.23% y/y) and the revenue from their spending at 1.536 trillion baht (-4.71%). The top 10 markets by number of arrivals included Malaysia (4,520,856), China (4,473,992), India (2,487,319), Russia (1,898,837), South Korea (1,555,227), Japan (1,091,227), the United Kingdom (1,083,162), the United States (1,081,929), Taiwan (987,633), and Singapore (967,341).
Ukraine did not make it into the top ten countries in terms of tourist flow to Thailand in 2025. This means that the flow from Ukraine was lower than that of the country in 10th place (Singapore – about 967,000 tourists).
In the resort real estate market, this usually leads to tougher competition for buyers and developers focusing on audiences from countries that generate the main tourist flow (primarily Malaysia, China, India, Russia, and other top 10 markets).
The tourist flow from Ukraine to Thailand will grow by 15% in 2018 from 2017, to 70,000 people, the Tourism Authority of Thailand predicts.
According to the agency, 60,800 Ukrainian tourists visited Thailand in 2017, which allowed Ukraine to take the second place after Poland in Central and Eastern Europe in terms of the number of trips to Thailand.
At the same time, Ukrainians are the leaders in the world for the duration of their trips to Thailand: in 2017, the average duration of one trip Ukrainians spent in that country was almost 22 days.
In 2017, Thailand was visited by more than 35 million tourists from all over the world, which brought this country $57.5 million. Thus, Thailand took the 4th place in the world in terms of revenue from tourism (after the United States, Spain and France).
The Ukrainian office of the Tourism Authority of Thailand has been operating since February 2017.
The number of tourists visited Lviv region in 2018 would increase by 20% compared with 2017, the press service of the tourism and resorts department of the Lviv Regional Administration has reported. “Lviv region is expecting over 3 million guests this year. Over 70% would be Ukrainians and the rest – foreigners: Poles, Germans, French, Belarusians, Chinese, Turks and Spaniards. It is projected that the tourist flow would increase by 20%. Most of tourists would arrive in summer – around 35%,” the department said in response to the inquiry of Interfax-Ukraine.
The department said that the increase in tourist flow in summer is linked to hosting Tu Stan, Skhidnytske Lito, Zaxid Fest, Radostno Fest, Leopolis Jazz Fest, LvivMozArt and other festivals. According to a poll conducted by the tourism and resorts department, average annual occupancy of hotels in Lviv region is around 70%.
According to the information of the department, the tourist fee in the summer period of 2018 is expected at the level of UAH 3.4 million, which is 26% more than in the same period of 2017. The tourist fee for the whole of 2017 was UAH 10.7 million, which is 22% more than a year earlier.
Popular tourist destinations in Lviv region are: the Carpathians (Skole and Turka districts, the Skolivski Beskydy national park), health resorts (Truskavets, Morshin, Skhidnytsia), as well as castles of Lviv region. The average length of stay of tourists in the region is 12-14 days in resorts with mineral waters, three days in mountain areas and one day in small tourist cities (Zhovkva, Drohobych, Belz and Sambir).
According to the department’s estimates, the average budget per holidaymaker for a weekend in the region is UAH 2,500 (including accommodation, meals, transportation and souvenirs).
