In 2025, the Silpo chain launched more than 400 private label products, increasing its private label range by 20% compared to the previous year, according to the company’s press service.
One of the most successful new products of 2025 was the private label launched under the Silpo brand (gastronomic highlights of regions and countries). For example, steaks that undergo a special aging process, popcorn made from American corn, milk for strudel, as well as vegetables and berries of the highest quality. Among the popular private label products are Winetruck wines, Chixy chicken chips, Premia jerky and kabanos, Mo? mochi, Ma? macarons, Premia cleaning wipes, and others.
In total, 24 private labels are currently available in Silpo supermarkets. Private labels are represented in all product categories, except for tobacco products and gardening supplies. In 2025, 82% of private label sales were for food products, and 18% were for non-food products.
In 2025, the Silpo chain collaborated with over 250 suppliers to manufacture private labels. Of these, 76% were Ukrainian manufacturers and 24% were foreign partners. Supporting Ukrainian businesses remains a strategic priority. Foreign suppliers are involved in categories where there are no local offerings or where the product requires authentic origin.
Among the partners are companies that continue to operate in frontline regions. These are manufacturers from the Kharkiv and Kherson regions. In particular, Hladoprom manufactures the classic range of ice cream under the Premiya brand, Truff Royal manufactures confectionery products, and the Kherson Butter Plant manufactures dairy products.
In 2026, Silpo will continue to develop its own brands. The focus is on new dairy-free Feels Good products, expanding the range of frozen products, in particular Mo? and Ma? desserts, as well as launching handmade products — vareniki, pelmeni, pancakes, and Kraftyar syrniki. Other plans include developing a line of products selected by Fozzy Group brand chef Marco Cervetti, launching a new beauty brand called Rimmi, and developing the alcohol category.
Silpo-Food LLC, which develops the Silpo chain, was established in early August 2016. According to YouControl, the founder of the LLC is PJSC “Closed Non-Diversified Venture Corporate Investment Fund ”Retail Capital” (100%, Kyiv), and the ultimate beneficiary is Volodymyr Kostelman. As of early December, the chain had 306 stores in 62 cities of Ukraine and four Le Silpo delicatessen markets in Kyiv, Dnipro, Kharkiv, and Odesa.
As reported, Silpo Food’s revenue for 2024 increased by 9.8% compared to the previous year, to UAH 93 billion. At the end of Q3 2025, the company received UAH 956.6 million in profits, while in the same period of 2024, the company received UAH 767 million in losses.
It is part of the Fozzy Group, which has more than 826 retail outlets throughout the country. The company develops retail chains of various formats: Silpo supermarkets, Fozzy wholesale hypermarkets, Fora neighborhood stores, Thrash! discount stores, Bila Romashka pharmaceutical supermarkets, and E-ZOO pet stores.
