Ukrainian one-dollar store chain Aurora plans to start operations in Bulgaria by opening test locations within the next six months, co-founder and CEO Taras Panasenko said in an interview with NV.Business.
According to Panasenko, the choice of Bulgaria is due to logistics: the chain is already developing its business in Romania and can deliver from its Romanian warehouse without crossing the EU’s external customs border.
Current geography of operations. Aurora operates in Ukraine and Romania. The first store in Romania opened in October 2023, and the chain is expanding rapidly. In July 2025, it announced the opening of its 50th store in the country (the first in Bucharest).
The company had also previously announced plans to enter Moldova, but there are currently no reports of it starting operations there.
Aurora is a Ukrainian multi-format chain of inexpensive everyday goods that has been expanding internationally since 2023, starting with Romania.
