Parimatch has joined the fundraising platform UNITED24. The company has already provided significant financial assistance and is now joining media support, featuring world sport stars.
By the end of the year, Parimatch plans to participate in several fundraising initiatives, as well as implement media activities with the Premier League football clubs. They will also work with UNITED24 and Parimatch ambassador, world champion boxer, Oleksandr Usyk.
“We will use all resources to ensure that European and global society, global brands and business giants join the projects launched by UNITED24. Talking about war today is everyone’s duty, especially those who can speak to a large global audience. Every vote is important, every project brings victory closer,” commented the general director of Parimatch Ukraine Nataliya Gilevych.
“The company Parimatch Ukraine has already supported the fundraising of First Lady Olena Zelenska and UNITED24 for ambulances. We are glad that this activity has transformed into systemic cooperation,” said UNITED24 coordinator, Yaroslava Gres. “It is increasingly difficult to fight for the world’s attention after almost 9 months of war, the great media opportunities that Parimatch Ukraine has will help UNITED24 to sound louder and be more effective in helping Ukraine.”
President of Ukraine Volodymyr Zelensky has chosen Ukrainian tennis player Elina Svitolina as the second ambassador of the UNITED 24 national brand, the President’s Office of Ukraine reported.
Svitolina’s presentation by the second ambassador of the UNITED24 fundraising platform took place during an online meeting with the head of state, Deputy Prime Minister, Minister of Digital Transformation Mykhailo Fedorov and platform coordinator Yaroslav Hres, the press service of the President’s Office said Tuesday evening.
In addition, the first UNITED 24 ambassador Andriy Shevchenko joined the videoconference, together with whom Svitolina will continue to unite the world sports community around helping Ukraine.
The President thanked Svitolina for the active position that the athlete has taken since the first days of the war, and noted that it is important to talk about Ukraine in the world.
The President’s Office also stressed that at the end of July, a charity game of the first racket of the world Iga Świątek is planned under the patronage of Svitolina.
During the first four weeks of the UNITED 24 fundraising platform, more than $52.5 million was raised for the needs of Ukraine.
As reported, on May 18, Zelensky signed a decree on the establishment of the UNITED 24 national brand and congratulated the first ambassador of this brand – the legendary Ukrainian football player and coach Andriy Shevchenko.
On June 7, the Ministry of Youth and Sports opened a special account in the National Bank of Ukraine for donations within the framework of the UNITED24 Restoration Fund initiative.
