Terra Food, a large Ukrainian dairy producer, increased its export revenues in 2022 by 15% up to $41 mn, the company’s export director Maxim Voytovych said at the Exporters Summit organized by Forbes Ukraine.
According to him, the sales increase was possible due to the diversification of the export portfolio and flexibility with which the company reacts to the changes in the consumer sentiment in Europe.
He pointed out that the headliner of the company’s sales in Poland was a vegan analogue of the butter TM NATURALE. The company also launched this brand on the Baltic, Bulgarian and Hungarian markets and plans to supply Germany.
The B2C segment now accounts for 60% of Terra Food’s export portfolio, and the rest is B2B.
The company is also beginning a major expansion into the Chinese market, which it postponed because of full-scale Russian aggression.
“In March 2022 we were planning a large-scale expansion into China. We postponed that case because of the war, but we will launch that project in the near future. If you want to enter China, you can’t do it on the phone – you have to be present there, work with distributors,” Voytovich said, noting that a feature of the Chinese market is “risk aversion.”
Terra Food (TM “Ferma”, Premialle, “Tulchinka”, “Bila Line”) produces products in Ukraine at five companies.
