KYIV. July 19 (Interfax-Ukraine) – Cheese and analogue cheese sales by one of the largest Ukrainian industrial and retail holdings Terra Food grew by 30% in January-June 2016 year-over-year.
The company said in a press release on Monday the growth is linked to the strengthening of positions of its key brands on the market and the active development of distribution.
The company made around 8,500 tonnes of cheese and analogue cheese focusing on the cheese promotion in January-May 2016.
Today Terra Food produces cheese under the Ferma and Vapniarka brands and analogue cheese under the Tulchynka and other regional brands.
“When we only launched packaged cheese under the Ferma brand in 2013, our segment share was less than 1%. Today, the Terra Food’s share of the packaged cheese segment is around 18%,” Marketing Director Iryna Zhyvotova said.
She said that Terra Food produces cheese at three own sites: Kryzhopil cheese factory, Vapniarka cheese factory and Tulchyn butter and cheese factory.
