According to the Ministry of Tourism and Sports of Thailand, from January 1 to December 21, 2025, 31.756 million foreign tourists visited the country, which is 7.25% less than in the same period in 2024. The largest markets during this period were Malaysia (4.38 million), China (4.36 million), India (2.40 million), and Russia (1.80 million).
Based on the results of the whole of 2025, the agency estimates the inbound flow at almost 32.97 million tourists (-7.23% y/y) and the revenue from their spending at 1.536 trillion baht (-4.71%). The top 10 markets by number of arrivals included Malaysia (4,520,856), China (4,473,992), India (2,487,319), Russia (1,898,837), South Korea (1,555,227), Japan (1,091,227), the United Kingdom (1,083,162), the United States (1,081,929), Taiwan (987,633), and Singapore (967,341).
Ukraine did not make it into the top ten countries in terms of tourist flow to Thailand in 2025. This means that the flow from Ukraine was lower than that of the country in 10th place (Singapore – about 967,000 tourists).
In the resort real estate market, this usually leads to tougher competition for buyers and developers focusing on audiences from countries that generate the main tourist flow (primarily Malaysia, China, India, Russia, and other top 10 markets).
