Ukrainian cheese makers traditionally expect sales to pick up in the fall, but in 2025 they plan to raise prices by an estimated 5%, which has led to an increase in sales in the cheapest segment—cheese products, according to the industry analytical agency Infagro.
“This year, seasonal hopes may be dashed by the price situation: against the backdrop of cheaper cheese in the EU (down 8% in August), domestic producers, on the contrary, plan to raise prices by approximately 5%. The rise in the price of Ukrainian cheese is already having an impact: imports are growing, and cheese products are increasingly occupying store shelves—a cheaper alternative that is rapidly gaining popularity among consumers,” analysts noted.
Experts emphasized that due to its lower cost, cheese products are currently showing the most dynamic sales growth. For many buyers, these products are becoming the only affordable option amid the constant rise in the price of “real” cheese.
“In such conditions, cheese makers are forced to share the market not only with imports, but also with domestic competitors who are betting on a more affordable format. The trend of growing consumption of cheese products is expected to continue,” Infagro concluded.
