Jiji, a Ukrainian IT company and spin-off of the Genesis holding group—which is the largest owner of classifieds platforms (similar to OLX) in Africa—has announced the acquisition of Bikroy, the largest such platform in Bangladesh.
“We are continuing our work—with the acquisition of the largest classifieds platform in Bangladesh, a country with a population of 175 million, we have every chance of becoming the largest classifieds platform in emerging markets,” said company co-founder Volodymyr Mnoholetniy on Facebook.
According to him, the company previously acquired the OLX and Cars45 businesses in Africa, as well as the company Tonaton.
The product-focused IT company Jiji was founded jointly with entrepreneur Anton Volyansky in 2014 as part of the Genesis ecosystem. By 2023, the marketplace had become profitable, and in 2025, the company paid out its first dividends.
“This shows that it is possible and necessary to invest in valuable long-term stories over a horizon of many years—and that’s normal,” the company’s co-founder emphasized.
According to him, Jiji is now the leader in markets with a combined population of over 500 million people. Among other things, it is Africa’s largest classifieds platform for cars, real estate, and electronics.
“Millions of people use Jiji every month. More than 50% of the population in the countries where we operate are familiar with the Jiji brand,” Mnozheletny noted.
The Bikroy marketplace was founded in 2012. The platform specializes in a wide range of classified ads—from cars, real estate, electronics, clothing, and home goods to job listings and services.
