Business news from Ukraine

VIBER APPLICATION INSTALLED ON 96% SMARTPHONES OF UKRAINIAN RESIDENTS IN 2019

30 January , 2020  

Viber application was installed on 96% of smartphones of Ukrainian residents in 2019, the press service of the application has reported, referring to an independent study by Kantar. According to the report, 33% of Viber users in Ukraine are young people aged 25 to 34 years, almost 16% are from 18 to 24 years old. The most popular Viber is in Kyiv, Lviv and Kharkiv.
According to Viber, more than half of all users in the country are women (55%), and the share of men is 45%.
By the number of messages sent, the most active were the residents of Kyiv – 14%. The second place is occupied by Lviv (5%), followed by Kharkiv (4%) and Dnipro (2%).
Kyivans get used to make free calls via Viber (14% of all outgoing calls in Ukraine), as well as residents of Lviv (4.5%), Kharkiv (4%), Dnipro (2%) and Zaporizhia (2%).
Viber is a call and messaging application created in December 2010.
Viber is currently part of the Rakuten Inc. group headquartered in Tokyo, Japan.

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