Electronics retailer Yabluka plans to acquire the Citrus chain and develop its business model, according to Yabluka founder Artur Gatonok.
“I would say the opposite: it is Citrus that is absorbing Yabluka — we will develop its business model,” he told Forbes Ukraine.
Gatunok did not disclose the amount of the deal.
As of June 2025, the Citrus chain has about 40 stores in Ukraine, as well as an online store. In addition to its online store, the Yabluka chain has about 30 retail outlets.
Citrus is the first Ukrainian chain of stores specializing in gadgets and accessories. The company was founded in 2000. According to Opendatabot, the owner of Importmax LLC, which develops the chain, is Victoria Manzaruk (80.5%) and ZNVKIF Stewart (19.5%). According to the results of 2024, the company increased its net income by 9.8% to UAH 4.8 billion, and its net profit by 3.2 times to UAH 26.4 million.
According to data from open sources, the Yabluka brand is registered to Innovative Technologies of the XXI Century LLC. According to Forbes Ukraine, the company’s revenue last year decreased by 41% to UAH 232.7 million.
As reported, in September 2024, Igor Khizhnyak, CEO of Comfy, one of Ukraine’s largest electronics retailers, accused certain retailers, including Yabluka, of illegally importing iPhones.
